The trademark that suits you best
When we think of trademarks we can think of an endless list of denominations: evocative names, abstracts, acronyms and even proper names. Also Logos come to our mind, some of them are really emblematic brands, those ones that we can distinguish at first sight. Who does not immediately recognize the Nike symbol or the blue bird of Twitter ?.
Beyond these traditional signs (the denominations, the logos and their combination) the legislation in the matter of trademarks allows to register a wide variety of distinctive signs that do not fit into these categories. These are options that we do not always have in mind, such as three-dimensional, sound or color trademarks.In fact, after the recent reform of the Law on Trademarks, the range of possibilities expands and new types of trademarks appear, such as holograms or movement marks.
If you are currently defining your brand image or thinking about how to update it, it is key to keep in mind all the types of trademarks available so you can decide which one best fits your product or service. Because choosing the right type of trademark can really make a difference.
Check out all the options you have and if you have any doubt,here we are to advise you.
TYPES OF TRADEMARKS
Three-dimensional trademark
Have you thought that your own product could be your brand?
There are many examples of brands whose products are perfectly recognizable by their shape, size and design. These are the cases where the packaging or the external appearance of the product are so characteristic that we can know what product it is without seeing the brand name of the company that produces it. The example we all have in mind is Coca-Cola bottle, completely iconic, even though it has evolved over the years. But this is not the only case, nor the only area in which we find this type of three-dimensional brands, and here we have some other examples:
M3713888(X) – “SOLIMON” – DERIVADOS CITRICOS, S.A. and M3733092(6) –“THE RUSTIK BAKERY” – BIMBO, S.A
Position trademark
Because sometimes the important thing is where the brand appears.
And this is what is protected by position trademarks, a symbol or a logo but linked to the specific position where is placed in the product. This type of brands appears regularly in footwear, accessories and clothing, so if your products are of this type, think if a position mark may be the right choice for you.
EUTM 017901400 – Esquitino Payá, Daniel Franklin
Pattern trademark
It is not necessary to be Louis Vuitton to dress our products with our names.
When we want to imprint our brand on clothes, bags, jewelry or on the packaging of our products, a pattern trademark can help us stand out and make our brand memorable for our customers, using such a resource as simply as repetition. We can opt for a pattern trademark if we find the right design.
EUTM 17418121 – LA FOURNEE DOREE (société par actions simplifiée)
Color trademark
Can a color be a brand?
Maybe not at first glance, but with time and by making a consistent and homogeneous use of our corporate image we can get the public to identify a specific product or service with a combination of colors, or even with a single color. If this is our case, if the color is enough to reveal the business origin of our products or services, we can consider protecting those corporate colors as a trademark.
EUTM 008148934 – Duracell Batteries BVBA
Sound trademark
Let’s take advantage of that indelible memory that sounds generate and protect how we sound.
When we hear the sound of a Harley Davidson’s engine we don’t need to see it to know what it is. The same with Windows startup music, which is played every day when you turn on your computer. Why don´t you consider protecting the sounds associated with your product or the services you offer as a trademark? Because nobody can deny how persistent a melody, a sound or a song can become in our memory.
EUTM 012438628 – TWENTIETH CENTURY FOX FILM CORPORATION
Don’t you know what music it is? Click here. Let´s see if you recognize it!
Movement trademark
Currently most of the marketing campaigns are carried out through audiovisual media, where moving images and sounds are combined. The movement trademarks allow us to better use of these broadcast media and offer the public an image and sound endowed with dynamism … the perfect combination to be memorable. Do you want to check it?. Click here:
EUTM 017894840 – Vodafone Group Public Limited Company
Hologram trademark
Perhaps the least used of the types of trademarks that we can register are holographic trademarks, because they are quite unknown or simply because they do not currently have much diffusion. All in all some companies are registering this type of brands. Time will tell if they end up being part of our daily life. Meanwhile, here you have an example: EUTM 017993401 – Google LLC.
